Archives For pharma

Digital Discoveries

July 1, 2013

Understanding clinical pathways has long been an important subject of medical research, with real-world evidence being a key driver of medical innovation. And now, digital pathways are helping the health care industry in its effort to improve health outcomes.

From a sensor on your smart phone, to social networks connecting patients, to new insurance plans with tele-medicine options, information technology is making its mark on an industry, which has until now focused almost entirely on big blockbuster drugs. These companies face new challenges as they try to harness the complexity and power of digital data, with issues such as the data security, compliance and the cost of service provision at the forefront of discussion. The opportunity: truly personalized medicine.

To move forward on the digital pathways, the health care industry will need to adapt itself both internally and in the marketplace, making digital communications a centerpiece of their innovation story. At the end of the day, the challenge to health care providers and pharmaceutical companies is the same as for everyone else: timely investments in digital content, infrastructure and services – and in the people who know how to put them to use. For more information on how the Project Lounge can help, please contact us at: info@project-lounge.com.