When people in the know hear “South By”, they immediately think of music and ribs at the trendy festival turned conference mega-event in Austin, Texas. What many business don’t know, SXSW is more than just a meeting point for music and film fans. In fact, it’s an annual gather place for creatives of all sorts. The SXSW Interactive Conference includes hardcore techie tracks covering topics from Blockchain and Cryptocurrency to Health & MedTech. The music venues and bbq tents are a perfect backdrop for US and international executives to forge new relationships and discover new business opportunities.
A new focus topic in 2018 was how digital innovation is transforming cities, government and politics and Project Lounge spoke with many participants interested in growing their engagement with civic organizations and community leaders. The decline of local media organizations presents both challenges and opportunities for companies in engaging with local audiences. If your company needs help navigating the streets of Austin at South By in 2019, give us a call. We’d be happy to help you (and we know a few good BBQ spots too!).