Archives For digital marketing

All Business is Local

January 1, 2013

TOI_Regional

True to the motto “thing globally, act locally,” Andrew transitioned from a global to a uniquely local focus at Deutsche Telekom’s internet subsidiary, T-Online. Leveraging a cross-cultural background and fluency in German, Andrew successfully negotiated with leading newspaper publishers in Germany to create a nationwide network of local internet portals at a time when digital media was only just beginning to take hold in 2000-2001. In collaboration with meinestadt.de, which continues today as one of Germany’s leading digital information providers, the platform became a frontrunner of digital advertising and e-commerce activities in Germany.