During the rapid expansion of broadband internet access in Germany in 2002, Andrew Luedders was asked to spearhead a new initiative to provide digital content for customers with high-speed internet access. The forward looking project – aptly called T-Online Vision – showcased new applications and content, from music videos, games, news and sports to Germany’s first interactive movie “Jack Point Jack”, marking T-Online’s debut as a film distributor along side MTV and RTL. The broadband portal introduced digital paid-content to the German market and integrated new technologies such as games-on-demand in cooperation with other innovative global technology companies such as exent. The successful showcase became a pre-cursor to T-Online’s introduction of video on demand and IPTV trials in 2003-2004.
Project Lounge 