Compared to Smartphones, the Smart TV still has a lot to learn. While mobile devices have mastered the challenges of location based services, synchronization and intuitive user interface, Smart TVs are about as fit as the couch potatoes staring at them. Integration within the home network, content discoverability and performance issues are major challenges for users and developers alike. Getting these things right are essential for the success of Smart TV. Despite a growing number of Smart TVs, many customers are simply not hooking them up or just not using the connected services they have to offer.
While hardware vendors and content providers are still figuring out their strategies, app developers are caught in the middle without a standard framework to support them. Add to that country-specific politics and media regulation exercising their influence in the TV marketplace and you have your work cut out for you.
The Project Lounge knows the technology and content providers in the digital TV space. If your venture needs contacts or expertise to get off the couch, we are ready to help. More information at: info@project-lounge.com.
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