Japan prides itself on being a country of tradition and modernity and Tokyo leads the way. With the elegance of France, technical prowess of Germany and a deep sense of its own historical significance, the world’s largest metropole is home to over 13 million people. Despite the hustle and bustle of the crowds, bright lights and towering skyscrapers, Tokyo is also a place of quiet creativity and reflection. No where else in the world do millions of passersby move so orderly and peacefully. It was the perfect place for Project Art Lounge to introduce the works of German artist, Silvia Sinha, whose conceptual interest in the transformation of urban landscapes is intertwined with an almost Japanese aesthetic. At the doorstep of the Shibuya train station – one of the busiest in the world – Andrew Luedders curated a photography exhibition at the Hikarie 8/ Creative Showcase. The exhibition Water Abstracts was held in late November 2015, following a premier exhibition of Sinha and two other international artists in Basel, Switzerland in 2013. Beginning in 2016, Project Art Lounge moves to the New York area as it continues to connect artists from around the world and empowering them both digitally and in the real world.
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Following successes at SPORT1, Andrew Luedders accepted a new challenge to manage the network of digital entertainment properties of German television broadcaster ProSiebenSat.1. From sat1.de and ran.de to prosieben.de, kabeleins.de and sixx.de, each property presented unique challenges. Working closely with the programming departments of the tv network, Andrew oversaw multiple teams of digital media experts and interfaced with technology, marketing and sales experts within the company. The reality of TV is that making things look great on screen takes real ingenuity and invisible hard work behind the scenes. As with TV shows, some digital properties succeed, while others fail, regardless of the time and effort put into them. Top ratings for The Voice of Germany and the relaunch of sixx.de prove that nothing motivates more than success. Harmonization of legacy platforms and business analytics, introduction of responsive design for optimized mobile performance and the development of innovative new applications for social TV were just a few of the initiatives happening “behind the scenes”.
Faced with an opportunity to pursue new challenges abroad, Andrew left Germany after 20 years in the digital media arena to begin a new career as an independent digital media consultant in Switzerland and Asia.