In an increasingly fast-paced and competitive digital media arena, Andrew Luedders accepted the call in 2007 by Germany’s number one sports website to head up efforts to relaunch the digital offering of SPORT1.de. As Director, Products & Development at Constantin Medien AG, Andrew and his team of software developers, editors, digital marketing and sales experts expanded the video offering and introduced new mobile apps and social media initiatives to the 3 million customers visiting its website some 30 million times each month. Through their focus on user experience, SEO and continuing innovation, Andrew and his team were able to maintain Sport1’s leadership position.
Going for Gold
Project Lounge 
